Friday, January 25, 2008

How to convert crap traffic

There are two kinds of traffic generally considered being very low quality, the first an by far worst you can get is skimmed TGP, tube and torrent traffic. It's the notorious freeloaders who know how the game works, they can tell from an onemouseover of a link which sponsor program a site belongs to. You can't fool them, they probably never pulled out their credit card and they want as much content as possible for free. Just imagine, worst case, someone with your knowledge about the sites in the industry and the places where all the ripped members areas are offered.

Trying to lure them into a paysite will not result in a signup, they'll run to the next surfer forum or torrent, enter the sitename and see what they can download for free.

So, the only thing you can offer them is something they won't get for free. Have a look at the torrents and tubes and you know what works for these surfers: Dating and Livecams. They are heavy porn consumers, often lonely and lacking contact to real women.

I use the following programs for this kind of traffic, don't expect amazing conversion ratios, but it's at least a last chance: Adult Webmaster Empire (Cams), Streamray (Cams and Dating), Nastydollars (Fling Dating) and Camsense (Cams).

Very important: Cloak your affiliate links. A simple directory on one of you domains, an index.php with a php header redirect (exclude this from crawling in your .htaccess/robots.txt and link with nofollow, search engines don't like redirects) will do. Don't try an onmouseover, they'll rightlick anyway. There are also tools around for this, free and paid, in case you need loads of links cloaked and want an admin panel for easier link management.

Even if a freeloader decides to signup, they know you get comission, they aren't naive. They hate webmasters, because they think they deserve everything free, they are the good boys, we are the bad ones in their world. So, make sure to get your cookie on their harddrive, just in case they enter the URL without affiliate code again to scam you out of your comission.

The second type of bad traffic is anything totally untargetted, like 404. You can either push this on your own sites to filter it down, but cams and dating work quite well with it, too. In addition, you could send it to sites offering a huge variety of content, e.g. DVD download portals like VideosZ. It's not the magic perfect solution, but the premade 404 templates or landing pages some sponsor offer are way too niche specific.

Last but not least, there is a premium way to maximize your profits on crappy traffic, but you need loads of it: Sell it. It's what many TGPs do. It's all about smart marketing. You can't blame the brokers, you can't blame the sellers. As long as many webmaster care more for their counters than their income, it works.

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