Friday, March 28, 2008

Mini networks and SERP domination

Wow, what a title, sounds like some mighty secret technique. In reality, it's really easy, just requires some actual work, something most webmaster try to avoid since boards are more fun.

The idea behind it is: Why try to get one site ranked for a certain term if you can have multiple sites ranked? Occupying several slots on the first and second SERP page greatly increases the chances of someone signing up for your sponsors. The best about it: It's not more difficult than getting one site ranked, it's easier.

Let's do it step by step:

1. Pick your keywords wisely, they will be the same for all sites in the mini network you'll be creating. I'm using Keyword Elite to find good keywords, since you want to find terms that are searched for pretty often, but aren't too competitive. Most free tools, like this or this will show you how often a phrase is searched, but not how strong your competition really is.

Make sure to pick something in your league
, you won't get a #1 listing for "free porn" this way, but very likely for some sologirl name for example.

2. Create variations of your keywords. I'll take this blog as an example, keyphrase "adult webmaster blog".

Possible variations could be "adult webmaster", "blog for adult webmasters", "adult webmaster news", "adult affiliate blog", "adult webmasters blog", "blogging adult webmaster", "webmaster blog", you get the picture.

The goal is to use different terms that contain at least one of your keywords, because always using the same term would trigger some alerts with the search enigines.

3. Create sites. First, we need free adult blog hosts (see sidebar or google this term). Now you create a few subdomains (read the host's terms, some don't allow multiple similar sites) with each of them, the subdomain names will be the terms you picked in step 2. You are not limited to blogs, any site is fine, but keep in mind you'll need to fill them with content later, so blogs are easiest time vs reward wise.

You can and should use the same subdomain name on different hosts, in case the bloghost already has one of your keywords in their domain name, it doesn't need to be in the subdomain name. Confused? This blog is #2 on google for "adult webmaster blog", although the subdomain is just "adultwebmaster"...and I didn't even use this technique for this blog.

Use dashes if you want (e.g. adultwebmaster-blog, adult-webmaster-blog), but they are not necessary.

Always edit the descriptions and titles and add you keywords to them as well. After about one hour, you'll end up with 10-15 freehosted blogs on your topic.

4. Link and network. Now you interlink all the sites. Avoid direct reciprocals (site 1 should link to site 5 is site 5 already links to site 1), sometimes just link 1 site, sometimes link multiple. Think of pipes with water in it. If water flows in any pipe, it needs to flood the whole network, but it doesn't matter how many pipes the water must cross to reach a specific site. Don't just build a chain, make the linking as random and natural as possible. As anchor text for the links, you use the keyword variations from step 2, again, variety without losing the focus rules.

5. Add own domains. This is optional and will greatly improve results. If it's a term important for you which looks profitable, register a few domains on the topic, always containing your keywords in the URL. If you use you own domains, use different IPs for them, since it will give more weight to the links.

6. Fill with content. Now the ugly part, grab free hosted galleries, banners, embeds, write descriptions and posts (unique ones are nice, but something copied from galleries/premade descriptions or just one sentence each post is fine, too). Well, you have probably done this before.

Keep in mind that you need to fill all sites with content, so putting 20 posts on site one and then one post for all others won't be clever. You don't know exactly which site will rank best if you haven't used this technique before, so spread the content equally. If your 20 post blog ranks shitty and one with 1 post does well, many visitors won't signup because the site lacks enough previews to make them want to join.

7. Almost done, additional linking to external sites. You got your freehosted blogs, you got your own domains (again, optional), you have them filled with content and interlinked. The network itself finished, but only having sites on exactly the same topic interlinked looks suspicious, so add a few other links to sites of you own to the network sites, submit to adult blog directories, etc. A few doesn't mean shitloads, you don't want to push all the link juice outside the network. I do well with about 10 external links per site total, in theory you could add alot more, but if you don't know exactly what you are doing, you'd risk to accidently let too much link power leak out of the network. Simple pipes example again: If one pipe has too many pipes connected to it that lead out of the network, the pressure in the other pipes of the network becomes very low, some pipes may even stay almost dry. The search engine algos are alot more sophisticated, but that's the basic sheme behind them.

8. Add links to your network, from external sites. Most important, all we did so far is linking from the mini network, not to it (except the adult blog directories). So, add links to several sites in the network from established sites you have (or social bookmarking accounts, whatever). Do not always link to the same site in your mini network, let the water flow in different pipes.

Done! But why does a network like this rank better than what you are normally doing? Google and other search engines like to see sites on the same topic (using the same keywords) linking to each other. It's a hint that a site is an authority for a topic and deserves a good ranking when it links to and is linked from pages with similar keywords. You create some "pseudo authority" with your network that pushes all your mini network sites up in the SERPs.

Do not overdo it, the bigger the single network becomes, the larger the footprints, but it's a great technique to dominate the SERPs. Even if you have your own domain ranking high for a term, it never hurts to fill up half of the first page in google.


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